PowerTool Gives Rookie REALTOR® the Competitive Edge

Ross Rylance, real estate agent with Keller Williams Realty in Franklin, Tennessee, labels his rookie year a success. The key? “The Real Estate PowerTool makes me look like I’ve been in the business for 20 years,” boasts Rylance. “It gives me an edge in an industry that is quite competitive.”

The Real Estate PowerTool provides Rylance information that is “current and up-to-date.” The comps are the “most accurate” he’s found, especially since the comps feature accesses the most recent sales amounts for all properties, including FSBOs. Rylance notes that the data is especially “easy to present to clients.” So much so that “8 colorful PowerTool pages are the first piece I pull out and put on the coffee table. They allow me to stay on track during an investigative discussion with clients.”

He’s not the only one who loves it. Customers “eat it up,” says Rylance. “Just the appearance of the printed documents is appealing” and gives them “something that has integrity.” Clients especially appreciate the demographic page. “It gives them a sense of comfort to see who their neighbors will be.” Meeting such customer needs is a high priority for Rylance, who recognizes that, for many clients, buying a home involves “purchasing the largest asset in their lives.”

Rylance anticipates continued success “because of the product that I’m walking through the door with.” That product is the Real Estate PowerTool.

Rylance loves his job because it’s a way to help people. He loves the PowerTool because it allows him to do just that. As he continues to “help my customers make informed decisions,” Rylance anticipates continued success “because of the product that I’m walking through the door with.” That product is the Real Estate PowerTool.